Roles & Responsibilities - Alkem Healthcare
- Strategized the launch of Pregakem - Pregnancy Detection Kit (www.pregakem.com) in OTC market with celebrities "Riteish Deshmukh & Genelia D'Souza"
- Annual and monthly ATL/BTL/Digital input planning, execution and monitoring
- Handling media and digital agencies for timely execution of campaigns
- Strategized and executed a holistic 360 degree campaign "Ab Khushkhabri Ghar Baithe" for brand launch
- Successfully launched 3 digital films "We are Pregnant", "Parenthood for All" & "Celebrate Parenthood"
- One of the best in film integration in movie "Badhaai Ho"
- Achieved market share of 11% in 90 cr category in 2 years
 in OTC market with celebrities "Riteish Deshmukh ...){kind=link}
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